Song Leader or Worship Shepherd?
Song Leader or Worship Shepherd?
You can access a downloadable version of these notes here.
Scott Williams previously served as a key leader and Campus Pastor for LifeChurch.tv. Currently he serves at PeoplesChurch.tv, one of the fastest growing multi-ethnic churches in America. He is the Chief Solutions Officer for Nxt Level Solutions, a consulting company he founded to help businesses, non-profits and ministries move from where they are to where they want to be. Nxt Level Solutions has worked with some of the largest churches, non-profits and fortune 100 companies in the United States. Scott is a storyteller, strategist, and a respected thought leader. He is an avid blogger at BigIsTheNewSmall.com, and has been featured in the Top 15 Leadership Experts to Follow on Twitter. He is the author ofChurch Diversity: Sunday The Most Segregated Day Of The Week. Scott is married, a father of two, and lives in Oklahoma City, OK.
Echo Conference | Keynote 4 | Scott Williams
At the end of the day, every single one of us is a storyteller
If you look at the architecture of this building, it tells a story
Unity through Diversity
Live the Great Commandment
Matthew 22:37-29 “Love the Lord your God will all your heart” “Love your neighbor as yourself”
Helps to win our neighbors who are far from God
Story of the Samaritan woman at the well, outside of Jesus’ race
How many of you would say that because of your ministry, your life is different?
Why don’t you do everything you can to tell the people in the town?
RESULT: People will believe because you told others
Marketing and reaching people is no longer about what you’re selling, it’s about the story you’re telling
Everyone has a story/testimony
Churches and prisons are the most segregated places in America
93% of churches in America are segregated
Sunday morning is one of the most segregated days of the week
Talking about race is uncomfortable
3 things we’re not supposed to talk about: race, religion, politics
We MUST be willing to talk about race
Acts 15 is first church-wide conflict
Why diversity matters:
Matters to God
God has called us to be stewards of this mystery
Every other industry besides the church has figured diversity out
If it matters to the bottom line, it matters to corporate America
Coca-Cola one of the top diversified companies
As Christ-followers we must be open to change
As Christ-followers we’re all creatives, because we’re connected to the Creator
Diversity matters to Coca-cola, they’re selling soda water, we’re selling LIVING water
It’s not a black church, it’s not a white church, it’s God’s church
I have a heart for [diversity], will you help me?
Where is your heart as it relates to diversity?
Cell phone test: if your contacts look like you, you need to change
Until you begin to have dialogue about race, you’ll never understand how to best represent the King
Do the Great Commission
As you are going about your business, make disciples of all nations, do it now, do it all the time
We’ve omitted the ‘all nations’
How can we expect to take the Gospel all around the world if we can’t take the Gospel down the street?
The local church is the hope of the world, and the future rests primarily in the hands of its leaders
We must be willing to do something about it
If you don’t like church diversity, you’re not going to like heaven
Church diversity isn’t just about the color of the skin
It’s about the wages of sin
The wages of sin for those who don’t know Jesus who don’t look like us is death
God has called everyone to do something about diversity
It’s time for a little heaven on earth
You can access the downloadable file here.
As an actor, author of the recent book, UNTITLED: Thoughts on the Creative Process, and creative director at Willow Creek Community Church, Blaine is a maker of things. He lives with his wife, Margaret, and their daughter, Ruby, just outside of Chicago.
Echo Conference | Session 6 | Blaine Hogan
“You Are Not a Tool: An Artist’s Guide for Staying Human”
Utility is greater than art.
We have started to feel like a machine, because we’ve been working this way for so long
Sometimes it seems we would rather be tools than be humans
How do we live in the midst of these tensions and questions?
It’s not about creating better art; it’s about creating a better human
If being an artist is regaining our interiority, how do we do this?
Relax & Breathe
We don’t believe God is in this place, or help us make this world
We just feel we have to do it ourselves
How many of us sit in our offices and sing “I’m sure if I sit here, God will give me an idea”?
The Bible is ripe with “Relax and Breathe” ideas
If the artist doesn’t lead in relaxing and breathing, who will?
Embrace the Obstacles
“What would people say if I went on SNL wearing a red suit?” – P.Diddy
“If I had never had this obstacle, I wouldn’t have had this great idea”
We fight, we whine, we complain, because our idea’s better in our opinion.
Do we see obstacles as mysteries to be solved or battles to be won?
From the Inside Out
What is God doing in me? How does he want to use that to speak to the community?
I see my art as a confession.
“You can’t take anyone farther than you have gone yourself”
Every week you’re inviting your congregation to the deepest, darkest places of themselves
Unless you lead, I don’t know if you have any business speaking the Gospel
You Must Need it More Than They Do
“Our communities need (THIS)”, rather than connecting it with ourselves
I need the Gospel more than they do
Whatever it is you put your hand to day in and day out; you need more than they do
Name it first, before you point it out somewhere else
“You have to know the final climactic scene first” Donald Miller
If we’re going to try to make things that function more as art than utility, we must ask ourselves, “What is this really doing?”
The product is not the art. The art is the process
The work that we make will inherently be better if we choose to be better humans
You can access a downloadable version of these notes here.
Brad Zimmerman is the host of ChurchMediaDesign.tv, A resource website and internet tv show with tutorials, inspiration and free content for people working with media in the local church. You may also recognize Brad from CreationSwap.com‘s Church Media News and the ProPresenter 5 video tutorials. Brad has an incredible wife, a beautiful daughter, enjoys collecting bobbleheads and is the creative communications director at a church in Grand Haven, Michigan.
*Please note* These notes are from a roundtable discussion entitled “Media on a Budget”, so look to this as more of a list of resources than a normal presentation style.
Echo Conference | Roundtables | Brad Zimmerman | Church Media on a Budget
Subscription vs. Purchase-per-need
Purchase per need seems to be more popular,
FirstCom – most expensive subscription service for music ($1400-1500/year)
AudioJungle.net – quality not quite the same as more expensive
Envato – Good stuff
IVAudio – Good, high quality
Graceway & Igniter partners
NewLife Church – creative.newlife.tv
DSLR – Cannon, don’t deal with audio very well, super cheap though
Panasonic AF100 $5-8k
BlackMagic Cinema camera $3-5k
Streaming in HD is stupid; no one has the bandwidth for that
Coraplast for screens
Sermon.net – sermon audio files, video available as well
Wowza – $20/mo – more technical knowledge required
Same as ustream, but the professional service
Premiere vs. Final Cut
Premiere is better especially for churches
You can access a downloadable version here.
Joshua Blankenship is a designer who serves as the Design Director at NewSpring Church in South Carolina.
Echo Conference | Session 3 | Joshua Blankenship
Why do we do what we do?
Mission is a mindset
“Know first who you are; and then adorn yourself accordingly.” Euripedes
KNOW THEN ADORN, not the other way around
The tactics are NOT the mission
Sit in a lot of ministry meetings to listen, then articulate what they’re trying to say
If you don’t say no, you’ll waste the church’s time
Design is every decision made about a product or service
Skin is not bones
If a guest can’t find your bathroom, you’ve failed as a designer.
Act I – Define the win
What’s the takeaway?
That’s the mission
If you can’t make decisions, you can’t design.
Case study: NewSpring Church Brand
Steward the brand well
“NewSpring is a church where change takes place” – Vision
“Reach 100,000 people in South Carolina with the Gospel” –Mission
Mission is what you want to the future to look like, vision is how you’re going to do it
Does a project reach the mission?
It’s a design tool.
Practical trumps pretty.
You can succeed as a decorator, but fail as a designer
Mission statement specifically for website (i.e. teach people about Jesus)
Value people over pixels
Discipline is the vehicle
Discipline isn’t easy; it’s simple – Lee McDermott
Talk doesn’t cook rice – Chinese proverb
Act II – Build the bench
You need the right people
If you get the best people, you win. If you don’t, it becomes significantly more difficult. – Todd Park
Every person is responsible for 1 volunteer that they pour into
Our job is to get other people involved in the Kingdom
People make missions work
The product can always change – Facebook Design
Dig deep moats
Hire slow, fire fast
“This is the mission that we’re on, how do you feel about that?” ß Ask this question when making hiring decisions.
If they can’t carry out the mission, they’re a bad hire.
Mercenaries are not missionaries.
Be really aware of who you partner with.
If you’re just there for a paycheck, you’re taking someone’s seat who wants more than that.
Monetary =/= missional. Perks will go away
Mission work needs teamwork
Renaissance men are a myth
Heroes are villians
Act III – Defend the Gates
The things that matter most must never be at the mercy of what matters least
Priorities, people & politics are big factors of your job. If you don’t like them, find something else
Missionaries are murders. They can kill an idea for the right reasons
Act IV – Cultivating the Garden
You’ve been given something to cultivate, don’t screw it up.
If you think the grass is greener, think different: it’s just different grass.
Pray for a mission you want to invest in, if you’re not passionate about your current mission
Life’s too short for you to not do what you’re passionate about.
You can find a downloadable version here.
Echo Conference | Session 2 | John Saddington
Allow certain people in a limited context to do great work that change their story and echo biblical truths
Allow Certain People
It’s about finding the right people
The team is a leader’s greatest asset
It’s not what, it’s who
Choose wisely who is on your team
In a Limited Context
Spending countless hours in an endeavor that may never render results, is that what you want?
Same paradigms, same visions in a radically different reality
To Do Great Work
That Change Their Story
What is the cost of your role?
Take seriously what you are asking someone to do before they do it.
And Echo Biblical Truths
Not everything you do in ministry is completely evangelical
Great teams matter
Remember me, o my God, for good.
You can access a downloadable version here.
Justin Wise is the Communications Director for Monk Development, builders of Ekklesia 360. His previous work experience was serving on staff at the nation’s fastest-growing Lutheran church as the digital director. With nearly a decade of parish ministry experience, he specializes in digital ministry and social strategy. Justin is a daily blogger at JustinWise.net and co-director of the Center for Church Communication. He lives in Des Moines, Iowa, with his wife and two children.
Echo Conference | Session 1 | Justin Wise
3 problems with church websites
“Ghost town” pages are not updated, are irrelevant, and website is deserted. Staff page is a good indicator
“Eyesore” No brand standard is present, no cohesiveness, lack of effort
“Bottleneck” website implies ‘find at your own risk’, no order to anything, lacking function
Why do these things happen?
No time between other duties or obligations
Fearful emotions from leadership
Too busy to cultivate and pour into the resource
Disconnect between vision of the church and vision of the website
Misunderstanding of the uses of the website
What is the purpose of a website?
46% say the Internet is the most essential medium in their lives
46% say a website is important in deciding to attend
23% found a church via search engine
64% agree a website is important to facilitate community
33% say the website was the 1st place they looked for a church
TRUTH: Membership #’s are down
Money spent building religious buildings is down (US Census)
Church website is the new front door
If a church can’t be Googled, it doesn’t exist
Top features requested
“Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.” Seth Godin
Who are the people in your church?
New visitors Regular attenders Committed attender(member) Leaders
How do you ensure ministry is happening on your website?
Quantitative (Analytics, etc.)
Qualitative (Usability, knowledge, findability, actionability)
119% HIGHER click through rate with pages that have call-to-action
Every page should have a call to action
Simple is difficult
Ministry can (and does) happen online
You can access a downloadable version of these notes here.
Barton is a motion designer and digital artist who creates under his studio brand, Already Been Chewed LLC. For over 12 years, he has designed for a variety of mediums including print, web, live productions and broadcast television. His digital illustrations are influenced heavily by his motion work. In 2009, Barton was awarded Digital Artist of the Year by Computer Arts Magazine, Intel, and 3d World Magazine. Check out more of his work at www.alreadybeenchewed.tv.
Echo Conference | Session 5 | Barton Damer
Motion design reel – editing clips from favorite projects, think portfolio via video
The Creative Process – Organized chaos
Problem: Art is subjective
You could pour your heart/soul into a project, and they don’t feel the same
Your pastor is your client
Focus on solutions rather than art
You have to understand the problem in order to find a good solution
What problems could there possibly be?
Design with Purpose: Gives reasons for why you did certain things
When you can explain yourself, it’s no longer a pretty image; it’s now them going against your solution
Everyone walks away trying to find the right solution
Motion Design Process
Design and receive approval first.
Animate AFTER receiving approval on the designs.
No moving backwards (without a cost)
You MUST communicate time constraints
You can’t just assume they’re horrible people that are torturing you
Just creating what you think works is the way to set yourself up for a lot of heartache and headache
My creative agenda is not always the right solution
Look for ways to find solutions, not just be an artist
The right solution is not always the most creative and/or difficult to produce
Clients want/need options
The wrong solution does not mean poor quality work
It’s possible to be proud of something that is not your best work
Design is part of the solution; it should not be part of the problem.
You can find a downloadable version of the notes here.
Scott McClellan is the Director of Echo and the Editor of The Echo Hub (formerly COLLIDE Magazine). Scott and his family are involved in a ministry to foster and adoptive families in the Dallas area.
John Dyer is the Director of Communications at Dallas Theological Seminary.
Echo Conference| Breakout 4 | Scott McClellan & John Dyer
Medium vs Platform
Medium – Broad term
Platform – specific outlet
Available mediums and platforms
What is a medium? Dependent upon context, text can be cold and informative. An image is worth 1,000 words, a sentence is worth 1,000 emotions
Mediacology – There’s a system with the way that the world works with media. If you start focusing on one, you’ll lose another
How Media Works
Media enhances. It makes something better. It’s going to enhance the basic human function.
Media makes something obsolete.
Media retrieves. Restores something we do.
Media reverses into. What is media going to give me? What is it going to take away?
Stranger platforms and family platforms
We have to communicate with strangers through very different platforms (Direct mail, Google Adwords)
Best suited to reaching people we don’t know
The City, announcements, bulletin, stuff like that is good for family platforms
“Family” has given you permissions to share with them
A lot of the stranger platforms are things that we buy (advertisements, etc.)
Family platforms are something we have to cultivate
The network must be in place long before the crisis
What happens when strangers see family messages (images, lingo, etc.)? They don’t make the connection
What would it be like if I didn’t know ANYTHING about this church?
What kind of family does this portray to a stranger?
Active, Passive and Selectively Active Platforms
Active interrupts the audience
Passive platform – displays content, then waits for audience to come discover
Selectively active – hybrid, passive, but active when they are monitoring it
If it’s not urgent, it doesn’t require an active platform
What kinds of things are best suited for the correct platform?
Cultivate each one of them in
Use them appropriately so you’ve earned the right to use them, you haven’t abused them
The Home Base and Outpost
Identify what your home base is (website)
Everything else is an outpost
Outposts by their very nature make poor hosts
Home base does a poor job of inviting people to it
Just because someone is in your family doesn’t mean your home base beckons to them
Not all platforms are created equal
“We have trained you of a certain hierarchy of our communications”
Well established home base can put all your other outposts into perspective
Job is to determine the value of a specific communication effort
What is important to this project?
Strangers are listening in, keep this in mind
Motivate people to take action
Invite people to visit us
Don’t invite gossip around this message
Human beings speaking the message
Establish the values for the project
Values are what really matter to a communication effort
Comments are the devil’s preferred digital medium
YouTube invites trolling
What kind of responses do we want to this message?
We as church communicators have to be critical of how we communicate
You can find a downloadable set of notes here.
Todd Henry is the founder and CEO of Accidental Creative, a company that helps creative people and teams be prolific, brilliant, and healthy. He’s also the author ofThe Accidental Creative: How To Be Brilliant at a Moment’s Notice, which offers strategies for how to thrive in the creative marketplace and has been called “high-octane fuel for creative productivity” by Steven Pressfield, author of The War of Art.
Echo Conference | Keynote 2 | Todd Henry (@toddhenry)
Student practitioner of creativity in the marketplace
“The Accidental Creative”
Is it possible to be prolific, brilliant and healthy at the same time?
Healthy+brilliant-prolific=fired (we’re not going to keep our jobs this way)
80% of people regularly report feeling disengaged in the workplace “Malicious cooperatives” ß secretly hoping the organization will tank
No matter how many times we “snap the yardstick”, we always ask “can I do it again?”
Create-on-demand world – we’re accountable for a process we don’t understand to keep our jobs
Your problem (sits at the center of your world)
Random bits of stimuli (data)
Sometimes we begin to see the connection between the random bits of stimuli
We short-circuit our creativity when we force this out
Choose best option
Rinse and Repeat
Panic about problem
We struggle with the fact that our ideas are TOO appropriate
Possibilities vs. pragmatics | All creative professionals deal with this tension
Time vs. value – you’re paid for the value you contribute to the company (church)
We know that our job is to contribute value (why we check our email repetitively)
Predictable vs. Rhythmic – You can’t predict creativity, but you try anyway
Product vs. Process – 99% of what we do is process, but we’re judged for the 1% (product)
Rhythm (5 elements) supports the creative process
Focus – What are we REALLY trying to do? If the problem isn’t defined, we can’t do our job
Ping – Pinprick in my gut that tells me to check email, twitter, etc.
(Most of us check our email 24,000 times per year)
If we want to be more effective, we need to be more microscopic of our process
Refine:Big 3 (Big challenges in your life right now)
Head to Head (Most effective way to learn is to teach)
Seek leadership – we need someone (outside of organization) to affirm/critique
Energy – We need to channel our energy into places that will be effective
Practice pruning (If you don’t prune, whole tree will succumb to systemic mediocrity)
We can’t be effective at everything, make a list of what’s going on in your world
Think Whole Life (Making commitments without looking at how it takes our energy)
We only have a limited capacity of energy, you MUST
Stimuli – You create what you take in
We’re taking in creative junk food, if you do, you’ll create junk food
Have a study plan (are you aware of the deeper questions you have in life?)
Take better notes, pay attention to the meta-conversation in your head
If you ignore it long enough, it starts ignoring you
Could be your mind prompting you to go somewhere creatively
Stimulus Dive (do things that REQUIRE you to use your senses in a different way)
Hours – Where we put our time determines our effectiveness
We’d rather feel productive than actually BE productive
When was the last time you made something that someone wasn’t paying you for?
Unnecessary Creating –have something outside of your job to express yourself
Idea Time (It doesn’t feel very effective to THINK about our projects)
We need a sacred space in our life to pursue possibility in the face of pragmatics
It’s not what you know; it’s how you do what you do that matters
Why do this? Why would anyone care if you disappeared into a big sinkhole in the earth?
We believe in what we do, but we don’t have the capacity to ask the tough questions
Cover bands don’t change the world.
We cannot afford to lose your contribution. If you give up your contribution, it’s a crime against humanity.
What do you think the most valuable land in the world is? The graveyard, where the most potential is
The death rate is hovering right about the 100% mark (haha.)
Die empty. I want to know if I leave this world today, I want to know that I’ve poured myself fully into what I’ve done.
Approach your life with more purpose.