You can find a downloadable set of notes here.
Todd Henry is the founder and CEO of Accidental Creative, a company that helps creative people and teams be prolific, brilliant, and healthy. He’s also the author ofThe Accidental Creative: How To Be Brilliant at a Moment’s Notice, which offers strategies for how to thrive in the creative marketplace and has been called “high-octane fuel for creative productivity” by Steven Pressfield, author of The War of Art.
Echo Conference | Keynote 2 | Todd Henry (@toddhenry)
Student practitioner of creativity in the marketplace
“The Accidental Creative”
Is it possible to be prolific, brilliant and healthy at the same time?
Healthy+brilliant-prolific=fired (we’re not going to keep our jobs this way)
80% of people regularly report feeling disengaged in the workplace “Malicious cooperatives” ß secretly hoping the organization will tank
No matter how many times we “snap the yardstick”, we always ask “can I do it again?”
Create-on-demand world – we’re accountable for a process we don’t understand to keep our jobs
Your problem (sits at the center of your world)
Random bits of stimuli (data)
Sometimes we begin to see the connection between the random bits of stimuli
We short-circuit our creativity when we force this out
Choose best option
Rinse and Repeat
Panic about problem
We struggle with the fact that our ideas are TOO appropriate
Possibilities vs. pragmatics | All creative professionals deal with this tension
Time vs. value – you’re paid for the value you contribute to the company (church)
We know that our job is to contribute value (why we check our email repetitively)
Predictable vs. Rhythmic – You can’t predict creativity, but you try anyway
Product vs. Process – 99% of what we do is process, but we’re judged for the 1% (product)
Rhythm (5 elements) supports the creative process
Focus – What are we REALLY trying to do? If the problem isn’t defined, we can’t do our job
Ping – Pinprick in my gut that tells me to check email, twitter, etc.
(Most of us check our email 24,000 times per year)
If we want to be more effective, we need to be more microscopic of our process
Refine:Big 3 (Big challenges in your life right now)
Head to Head (Most effective way to learn is to teach)
Seek leadership – we need someone (outside of organization) to affirm/critique
Energy – We need to channel our energy into places that will be effective
Practice pruning (If you don’t prune, whole tree will succumb to systemic mediocrity)
We can’t be effective at everything, make a list of what’s going on in your world
Think Whole Life (Making commitments without looking at how it takes our energy)
We only have a limited capacity of energy, you MUST
Stimuli – You create what you take in
We’re taking in creative junk food, if you do, you’ll create junk food
Have a study plan (are you aware of the deeper questions you have in life?)
Take better notes, pay attention to the meta-conversation in your head
If you ignore it long enough, it starts ignoring you
Could be your mind prompting you to go somewhere creatively
Stimulus Dive (do things that REQUIRE you to use your senses in a different way)
Hours – Where we put our time determines our effectiveness
We’d rather feel productive than actually BE productive
When was the last time you made something that someone wasn’t paying you for?
Unnecessary Creating –have something outside of your job to express yourself
Idea Time (It doesn’t feel very effective to THINK about our projects)
We need a sacred space in our life to pursue possibility in the face of pragmatics
It’s not what you know; it’s how you do what you do that matters
Why do this? Why would anyone care if you disappeared into a big sinkhole in the earth?
We believe in what we do, but we don’t have the capacity to ask the tough questions
Cover bands don’t change the world.
We cannot afford to lose your contribution. If you give up your contribution, it’s a crime against humanity.
What do you think the most valuable land in the world is? The graveyard, where the most potential is
The death rate is hovering right about the 100% mark (haha.)
Die empty. I want to know if I leave this world today, I want to know that I’ve poured myself fully into what I’ve done.
Approach your life with more purpose.